Overview
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An English-Spanish bilingual website for a flooring business for brand recognition in both language markets. The business has a customer base in commercial and residential areas.
Purpose
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The flooring business was going through a digital transformation phase and required a new website that was bilingual in Spanish and English, a new logo design, and a custom domain email. This requirement was to expand brand visibility in both markets and increase revenue.
Process
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My process included market research for the flooring business on both target customers. I also implemented UI/UX features and Design Thinking to ideate a prototype and the final design. The live version of the website is responsive. I also used my graphic design skills to design a new logo. I guided the customer on best practices for selecting a new domain and implemented a contact form connected to a custom domain email using the Microsoft 365 Business platform. I also employed AI and human translation to meet localization requirements and create an impact on both markets.
My role included:
- Requirements gathering
- Designing a website prototype
- Web design
- Software QA
- Project Management
- Sales
- Marketing
Tools
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- Figma
- WordPress
- Adobe Illustrator
- Adobe Creative Cloud
- Adobe Stock Images
- Photography
- MS Outlook
- Zoom